29 Jul
Imagine this: a customer comes to your shop, loads his or her shopping cart to the fullest with your finest products, goes to the cashier desk, and then simply walks out.
Sounds like a nightmare, right? However, this very situation occurs many times, perhaps hundreds, of times each day on your e-commerce site. It is known as cart abandonment, and it is one of the largest leaks in any online sales funnel. The cart abandonment rate averages at an outrageous 70%, according to Baymard Institute. That is an enormous sum of potential money leaving the digital door.
The common answer used to be a we miss you! over the years. An email that was sent a day after. However, that urge is lost by the time and the sale is usually lost forever. That’s where E-commerce Chatbot step-in
What would it be like to be able to help at that point of indecision?
What would happen if you can give them the right nudge, at the right time, directly on your site or messaging platforms? Automated chat comes in there. With a smart e-commerce chatbot and a well-thought-out live chat, you can seal that leaking bucket and proactively recoup abandoned carts.
The following are five practical steps you can take now.
- The Exit-Intent Interceptor
What it is: This is your first line of defense. An automatic pop-up chat that activates at the exact time that a user shifts his/her cursor to the back button or to close the browser window on the checkout page.
How it works: Your chatbot appears in the form of a friendly and non-intrusive message using exit-intent technology. It is not a full-page pop-up, it is a useful chat window.
The Message: Whoa, wait a minute! Was there an inquiry on shipping or payment? I will assist you.”
Why it works: You are directly solving the most popular reasons behind abandonment: such as surprise shipping charges, technical information or product authenticity. You are substituting their skepticism with an offer of immediate assistance.
- The Proactive Need Help? Nudge
What it is: Some customers do not attempt to leave, they freeze. They are on the checkout page, waiting. This is a method of initiating contact after a predetermined time of no contact.
How it works: Create an automation rule in your Converse AI dashboard. Trigger the chatbot when a user has been idle on the checkout page more than 60 seconds.
The Message: You are obviously placing your order. FYI, we have a 30-day money back guarantee on everything in your shopping cart. What questions can I answer?”
Why it works: The strategy bypasses last-minute hesitation by emphasizing your value proposition (such as a fantastic policy on returns) or establishing trust. That can be that last incentive a customer requires to press the Buy Now button and drive sales with e-commerce chatbot
- The Intelligent Discount Deal (The One That Saves Your Margins)
What it is: A discount can be an effective closer but you do not want to give away margin needlessly. In this strategy, automation is applied to provide a discount in a smart way.
How it works: Set up a rule that includes exit-intent and cart value. When a user is about to leave, having a cart over a specific limit (e.g. 150 dollars), the chatbot intercepts them with a special and unique offer.
The Message: Hey there! As a way of saying thanks because of your first large order, here is a 10 percent off code: SAVE10, which is valid in the next 15 minutes. You want me to put it on your cart?”
Why it works: It is a combination of a great offer, urgency (“15 minutes”), and it is very easy to use (“Want me to apply it?”). You save your best deals to carts that are worth more, safeguarding your profitability, and ensuring that you make the sale.
- The WhatsApp Post-Abandonment Reminder
There are those times when you do all you can on-site and still a customer walks away. However, they may have entered their information and you may have their phone number. This is where you bring the discussion to their most frequented app: WhatsApp.
How it works: With the WhatsApp for Business integration of Converse AI, it is possible to automate a friendly follow-up message 1-2 hours after they have abandoned the cart.
The Message: Hello [Customer Name]! Hey, it is just a friendly reminder of [Your Store Name] – the cool stuff in your cart is still there! When you are ready, here is a direct link to your check out: [Link]
Why it works: Unlike mail messages that may find their way to an overcrowded mailbox, WhatsApp messages have an incredibly high open rate. It is an individual, personal, and efficient method of re-connecting with a customer who has already expressed a high level of interest.
- High-Value Carts Live Chat Closer
Automation is not always enough with your largest potential sales. You require the skill and persuasion ability of a human. This plan is an automation plan that will help you to introduce your best sales reps at the right time.
How it works: Create a reminder to your sales department. A live agent is alerted when a cart with a high threshold (e.g. $500) has not been touched in more than 90 seconds on the checkout page. They may then initiate an e-commerce live chat.
The Message: Hi there! I am Sarah, a product specialist here. You are looking at some of our best-sellers. Are there any particular sizing or feature questions I can assist you with personally?”
Why it works: This is a white-glove service that offers high-value customers an elite, personal shopping experience. The agent will be able to solve complicated questions, develop trust, and physically take the customer over the finish line.
Check out How Converse AI boosted 40% sales for E-commerce brand.
Stop Losing, Start Recovering
Cart abandonment does not need to be a sunk cost. It is a chance. Every cart that is abandoned is a hot lead telling you what they want.
With these automated chat strategies and an integrated platform such as Converse AI, you can convert hesitation to conversion, frustration to satisfaction and lost revenue to quantifiable growth.
Are you tired of losing sales and ready to get them back automatically?
We help businesses talk better with their customers. We give them powerful tools to have real conversations, keep customers happy, and grow their business.
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